Animal Farm, By George Orwell - 1722 Words

When Animal Farm was first published in 1945, the end of World War Two had finally drawn near and the people of Europe, North America, and other communities across the country had grown weary of the misuse of power on a global level. The rise of the Soviet Union in Russia represented a new potential threat for the countries of the Western world as the same strategies and tactics that Soviet leaders used to come into and maintain power had been seen in the early stages of countless other countries beforehand. The guise in which these Soviet leaders claimed their authority, however, was much more subtle and in the eyes of their subjects, justified, than the direct and brutal rise to power other totalitarian governments had crafted beforehand. Orwell noticed the spread of propaganda and misinformation among the people of the Soviet Union and related it in much the same way to the culture of complicity which the Nazis had fostered among their own people just a few years prior. Orwellâ₠¬â„¢s novel, Animal Farm, explores this sense of naivetà © among the masses and attempts to characterize it through the eyes of animals rather than humans in order to give the absurdity of the phenomenon a physical representation. Through the use of both observational techniques of recognizing specific instances where naivetà © was used as a tool for totalitarian government as well as argumentative tactics meant to convey the significance of this theme in the novel as a whole it is clear to see that theShow MoreRelatedAnimal Farm And George Orwell By George Orwell1034 Words   |  5 Pages Eric Arthur Blair, under the pseudonym of George Orwell, composed many novels in his lifetime that were considered both politically rebellious and socially incorrect. Working on the dream since childhood, Orwell would finally gain notoriety as an author with his 1945 novel Animal Farm, which drew on personal experiences and deeply rooted fear to satirically critique Russian communism during its expansion. Noticing the impact he made, he next took to writing the novel 1984, which similarly criticizedRead MoreAnimal Farm By George Orwell1397 Words   |  6 PagesAn important quote by the influential author of Animal Farm, George Orwell, is, â€Å"Every line of serious work that I have written since 1936 has been written, directly or indirectly, against totalitarianism.† George Orwell, a Democratic Socialist, wrote the book Animal Farm as an attack on the Communist country of Russia (â€Å"The Political Ideas of George Orwell,† worldsocialism.org). He had a very strong disliking of Communism and the Socialist party of Russia. However, he insisted on finding the truthRead MoreAnimal Farm, By George Orwell1545 Words   |  7 Pagesallow because an this elite institution of people often use this gear to dominate and oppress society. In George Orwell’s story, Animal Farm, Orwell demonstrates that education is a powerful weapon and is a device that can be used to at least one’s benefit. Living in a world where strength is a straightforward to benefit, the pigs quick use education to govern the relaxation of the animals on the farm to serve themselves worked to their advantage. This story in shows the underlying message that   firstRead MoreAnimal Farm By George Orwell944 Words   |  4 Pageslegs(Orwell 132). He carried a whip in his trotter(Orwell 133). In the novel Animal Farm by George Orwell, animals have the ability to talk and form their own ethos, Animalism. Animal Farm is an intriguing allegory by George Orwell, who is also th e author of 1984, includes many enjoyable elements. More knowledge of the author, his use of allegorical elements, themes, symbols, and the significance in the real world, allows the reader to get more out of this glance into the future. George OrwellRead MoreAnimal Farm, By George Orwell876 Words   |  4 Pagesrebellious animals think no man means freedom and happiness, but they need to think again. The animals of Manor Farm rebel against the farm owner, Mr. Jones, and name it Animal Farm. The animals create Animalism, with seven commandments. As everything seems going well, two of the animals get into a rivalry, and things start changing. Food starts disappearing and commandments are changed, and the power begins to shift. Father of dystopian genre, George Orwell writes an interesting allegory, Animal FarmRead MoreAnimal Farm by George Orwell1100 Words   |  4 PagesIntroduction: Widely acknowledged as a powerful allegory, the 1945 novella Animal Farm, conceived from the satirical mind of acclaimed author George Orwell, is a harrowing fable of a fictional dystopia that critiques the socialist philosophy of Stalin in terms of his leadership of the Soviet Union. Tired of their servitude to man, a group of farm animals revolt and establish their own society, only to be betrayed into worse servitude by their leaders, the pigs, whose initial virtuous intentionsRead MoreAnimal Farm By George Orwell1538 Words   |  7 PagesMecca Animal Farm The Russian Revolution in 1917 shows how a desperate society can be turned into a military superpower filled with terror and chaos. George Orwell uses his book, Animal Farm, to parallel this period of time in history. This book is an allegory of fascism and communism and the negative outcomes. The animals begin with great unity, working toward a common goal. The government then becomes corrupted by the temptations of power. George Orwell uses the characters in Animal Farm to showRead MoreAnimal Farm by George Orwell1175 Words   |  5 PagesAn enthusiastic participant in the Spanish civil war in 1936, George Orwell had a great understanding of the political world and made his strong opinions known through his enlightening literary works, many of which are still read in our modern era. Inspired by the 1917 Russian Revolution and the failed society it resulted in, Animal Farm by George Orwell is an encapsulating tale that epitomises how a free utopian society so idealistic can never be accomplished. The novella exemplifies how influencesRead MoreAnimal Farm, By George Orwell1089 Words   |  5 PagesIn George Orwell’s â€Å"Animal Farm†, the pigs as the farm leaders, use unknown language, invoke scare tactics and create specific laws, thereby enabling them to control other animals, to suit their greedy desires, and to perform actions outside their realm of power. Because of the pigs’ use of broad language, and the implementation of these tactics they are able to get away with avoiding laws, and are able to convince other animals into believing untrue stories that are beneficial to the pigs. The firstRead MoreAnimal Farm, By George Orwell1212 Words   |  5 PagesShe stood there over the dead animals thinking to herself what have we come to? We try to become free but we just enslave ourselves to a so called superior kind. Napoleon killed the animals in front of the whole farm and said that this was to be the punishment for the traitors. Snowball was known as a traitor now and anyone conspiring with him would be killed. Snowball and Napoleon both represent historical characters during the Russian revolution in 1917.Snowball who was one of the smartest pigs

The Importance Of Privacy And Data Encryption - 1272 Words

In today’s world we are so much dependent on technology, that the need for privacy and data encryption has become more important to protect the importance of information, such as credit-card numbers, email messages, confidential company information, banking details and other personal information. For example, when you are at an Automatic Teller Machine (ATM), you do not want someone looking over your shoulder for your PIN number. The same applies for email accounts, bank accounts, Social-networking accounts. And we do not want an unauthorised person or a third party to monitor our movement over the internet. So as the computer technology and Information technology have evolved, so is the need to secure date increased. Internet usage has increased at an alarming rate, and now every person is using the Internet for various purposes. Researchers have been working hard for a very long time to make Internet and data sharing as safe as possible. They are trying to find new methods o f securing and transferring data across the internet and extranet. History Encryption is not new or limited to Internet. It has been into practice for a very long time, in fact began thousands of years ago, however in a different format. The use of cryptography dates back to 1900 BC, in Egypt which uses mystery paintings and figures. In those days, it was not so much aimed for secrecy as it was to create mystery or amusement for literate readers. Secret messages were used by the Greek army, whichShow MoreRelatedThe Big Data Is Preserve Privacy Information Of The Customers, Employees, And The Organizations Essay1398 Words   |  6 Pagesimportant and significant challenge in the big data is to preserve privacy information of the customers, employees, and the organizations. It is very sensitive and includes conceptual, technical as well as legal significance. Any collected information about a person, when combined with other sets of data, can lead to the finding of persons secret and private information. â€Å" As big data expands the sources of data it c an use, the trustworthiness of each data source needs to be verified, and techniquesRead MoreSecure Patients Data Transmission Using1634 Words   |  7 PagesSecure patients data transmission using XOR ciphering encryption and ECG steganography Shaheen S.Patel1 Prof Dr Mrs.S.V.Sankpal2 A. N. Jadhav3 1 D.Y.Patil College of Engg and Technology, Kolhapur, Maharashtra 2 Asso. Prof . D.Y. Patil College of Engg and Technology, Kolhapur, Maharashtra. 3 Asso. Prof . D.Y. Patil College of Engg and Technology, Kolhapur, Maharashtra. E-mails: 1shaheenpatel7860@gmail.com , 2sankpal16@yahoo.com, 3ajitsinhj33@gmail.com Abstract :- As no of patients that are sufferingRead MoreImproving Customer Data Security Of A Company1251 Words   |  6 Pages How to Improve Customer Data Security of a company BUS 512 Fall Term Professor Loredana Carson Author Qingwen Zhu How to Improve Customer Data Security of a company Introduction Fitbit Inc. which was created in October 2007, headquartered in San Francisco, CaliforniaRead MoreApplication Of A Mobile Application1392 Words   |  6 Pagescontemporary times where, data privacy and security is of utmost importance especially in mobile computing and cloud computing, proposing a privacy solution like Mimesis Aegis application is a very good effort. The authors of the paper have come up with a mobile application that is a privacy-preserving system which protects the privacy of user data stored in the cloud. Mimesis Aegis (M-Aegis) application: 1. The motive behind this application is to disable abuse of plain text data from mobile phonesRead MoreAre Healthcare Organizations Really Hipaa Compliant?1590 Words   |  7 Pagesis governed by 2 entities, the Privacy Rule and the Security Rule. These two rules dictates to outline what the Health and Human Services (HHS) requires to handle Protected Health Information (PHI) in all forms. The Office of Civil Rights (OCR) enforces HIPAA and can leverage criminal and civil penalties for violations that occur with either covered entities and their business associates. HIPAA is crucial in preventing data breaches and serve as the defender in data security. However, while HIPAARead MoreThe Annual Cost Of Cyber Crime Essay1279 Words   |  6 Pagesbetween the technology market and the U.S Government Officials. The government is requesting access to all encrypted data which will allow law enforcement to track cyber crime with hopes to detain the criminal and prevent future events. However, the use of backdoor increases the risk of being hacked reason why the technology companies do not agree on granting access to encrypted data. â€Å"You can’t have a back door that’s only for the good guys.† – Tim Cook, Chief Executive Officer of Apple Inc. (MorganRead MoreCloud Computing Security Essay1602 Words   |  7 Pagesadvantageous, data stored in a cloud is usually prone to hacking and other security issues. This paper addresses the various mitigation measures that organizations are using to ensure that data stored in the cloud is secure. Despite the numerous advantages offered by cloud computing, security is a big issue concerned with cloud computing. There are various security issues and concerns associated with cloud computing, among them being phishing, data loss and data privacy. There areRead MoreNcn Essay1545 Words   |  7 PagesBest VPN for Gaming: Keeping Your Personal Info Secure While Gaming When shopping for VPN, anonymity and privacy are the top priorities. VPNs can be slower than a local internet provider when paired with online gambling. Speed is a vital thing needed by online gamblers. Some local internet providers deliver fast internet connections. At times, they may compromise on security and privacy. The global server can simplify the availability of game servers that are geo-restricted in your country. The locationRead MorePrivate Encryption Vs. Private Security1393 Words   |  6 PagesPrivate encryption plays a major role in the economy today with e-commerce being more popular than ever before. People are constantly exchanging goods, money, and information over the Internet and the only thing that keeps these things safe is private encryption. Private encryption can be used to the detriment of public safety, but the rights of citizens are more important than the boogie monster that has been created to try and illegalize private encryption. Private encryption should remain completelyRead MoreCase Study : New Healthcare Security Systems1350 Words   |  6 Pages More patients check their records online with their home computers, tablets or cell phones. This data loss can result from the device itself being lost or stolen, third party apps siphoning off data, or by sharing files through public cloud services. The patients are accessing their records, scheduling their doctors’ appointments via text or app, and healthcare providers are wirelessly sharing data. The healthcare industry has to acclimate to these changes in accessing patient information and make

Prevalence of Asthma and Chronic Obstructive

Question: Discuss about the Prevalence of Asthma and Chronic Obstructive. Answer: Introduction Indigenous Australians continue being a backward class with high incidence of ill-health(Katzenellenbogen, 2010). Statistical analysis of health amongst indigenous and non-indigenous individuals indicates that Aboriginal and Indigenous Australians suffer more health and related diseases leading to high admission rates in hospitals. Due to the location in remote places of these aboriginal people there is a gap in the health services received by them and rest of the Australians. The high burden of diseases amongst Aboriginal can also be due to alcohol, tobacco, drug abuse, high body mass, insufficient physical activities, high blood pressures, high levels of cholesterol, low fruits and vegetable intake, unsafe sex, partner violence, child sexual abuse cases and so on. The analysis below depicts the contrast between indigenous Australians and non-aboriginal Australians. Analysis Disparity in health amongst Aboriginal and non-Aboriginal Australians indicate that hospital admissions amongst aboriginal Australians is 25% more compared to those of non-aboriginals(Bradshaw, 2010). The few standards against which health can be compared is hospitalization rate, life expectancy, spending on health, health status, health dynamics and so on. An indigenous Australian is expected to be hospitalized at a 2.3 times more when compared against the incidence of diseases. Maximum number of patients admitted amongst indigenous people is due to renal dialysis. Life expectancy amongst indigenous and non-indigenous people is almost 15 year period. Due to the unhealthy life style and low access to health facilities an indigenous Australian is expected to die before and an ordinary Australian. Australian governmental health spending on aboriginals vis--vis ordinary Australians also reflected stark difference. Expenditure on indigenous people was expected to be 1.5 times higher as compared to expenditure on any Australian(Kariminia, 2007). Analysis of detailed health status of aboriginals versus ordinary Australians reflects higher prevalence of type-2 diabetes, cancers, infant mortality, mental health, oral health diseases and pneumococcal diseases. High incidence of diseases and predominance of various ill-health reflects that overall Aboriginal and Torres Strait Islander people experience experiences poorer health as compared to that of ordinary Australians(Petheram, 2010). The various reasons attributed to the factor is crowded housing, low education levels, lower unemployment, inadequacy of housing or infrastructural facilities compared to other Australians. Conclusion Prevalent conditions have high impacts on health of Aboriginal Australians which is again attributed to infectious diseases, poor diet, high obesity levels and so on. Mostly poor-quality diet is the reason that raises risk factors and incidence of diseases significantly. There is an associated high level of expenditure on beverages and sugar sweetened beverages compared to fruits and vegetables. Research also depicts a varied type of risk factors associated with aboriginal people. There are a sum total of 11 risk factors that are associated with burden of diseases associated with them. Amongst diseases there is a high level of preventable diseases amongst them that can be improvised by means of proper diet. Such significant factors are being research such that overall health of Aboriginal and Torres strait people can be improvised. References Bradshaw, P. J., Alfonso, H. S., Finn, J., Owen, J., Thompson, P. L. (2010). The use of coronary revascularisation procedures in urban Australian Aboriginals and a matched general population: coronary procedures in Aboriginals.Heart, Lung and Circulation,19(4), 247-250. Ospina, M. B., Voaklander, D. C., Stickland, M. K., King, M., Senthilselvan, A., Rowe, B. H. (2012). Prevalence of asthma and chronic obstructive pulmonary disease in Aboriginal and non-Aboriginal populations: a systematic review and meta-analysis of epidemiological studies.Canadian respiratory journal,19(6), 355-360. Kariminia, A., Butler, T., Levy, M. (2007). Aboriginal and non?Aboriginal health differentials in Australian prisoners.Australian and New Zealand Journal of Public Health,31(4), 366-371. Katzenellenbogen, J. M., Sanfilippo, F. M., Hobbs, M. S., Briffa, T. G., Ridout, S. C., Knuiman, M. W., ... Thompson, S. C. (2010). Incidence of and case fatality following acute myocardial infarction in Aboriginal and non-Aboriginal Western Australians (20002004): a linked data study.Heart, Lung and Circulation,19(12), 717-725.

Lincoln Electric

Lincoln Electric is one of world leading companies providing welding equipment. The company was established at the end of the nineteenth century and now it is operating in five continents. In 2005, the net income of Lincoln Electric was $122 million (Siegel 3). The company’s success can be explained by effective strategies employed.Advertising We will write a custom case study sample on Lincoln Electric specifically for you for only $16.05 $11/page Learn More For instance, the company managed to develop efficient functional strategies. These strategies include the â€Å"use of employee stock ownership†, bonuses â€Å"determined by merit ratings†, piecework pay and so on (Siegel 3). These incentives increased employees’ motivation and the quality of products provided also improved. It is also noteworthy that the company manufactured arc welding equipment as well as consumable products. This diversification has enabled the compa ny to meet consumer’s needs and the company’s revenues increased. As for increasing efficiency, the strategy mentioned above was crucial. Apart from diversification and proper human resources management, Lincoln Electric marketed its products in 19 countries. At that, when the company was facing certain problems, the CEO managed to increase efficiency of facilities through closing unprofitable plants and eliminating duplication in other plants. When it comes to increasing quality, the company implemented a number of successful strategies aimed at development of new products. The RD department of the company patented various products that were hits in the field of welding industry. As has been mentioned above, employees were motivated to produce high-quality products and this also contributed greatly to the overall quality of products manufactured. Increasing innovation is closely connected with increasing quality. However, it is important to add that the company used i nnovative strategies in production (patented new efficient products) as well as other spheres (introduced effective HR strategies, diversified production). The company’s success is also rooted in increasing customer responsiveness. This was achieved through development of user-friendly equipment that was able to solve numerous issues consumers may have faced during their work with the company’s products. Diversification was a key element of this process.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Lincoln Electric launched a very effective Guaranteed Cost Reduction Program through which it guaranteed that users of the company’s products would save money (Siegel 5). Through this program, Lincoln Electric developed quite close relationships with its consumers. Sponsoring such sporting events as NASCAR and NHRA also contributed to increasing customer responsivenes s. It is necessary to highlight the most effective business level strategies. These include optimization. As has been mentioned above, the company’s CEO managed to close unprofitable facilities in a number of countries and optimize functioning of others. Elimination of duplicating certain process had a positive impact on the company’s development. The focus on quality of products as well as diversity was also beneficial for the company. Finally, company’s’ HR policies led to development of trustful relationship between management and employees (Siegel 4). Corporate level strategies have also been effective. Thus, the company’s readiness to expand was central to its success in the world. The company managed to identify major markets where their products would be in demand. At the same time, the company’s CEOs were not afraid to close facilities that had been unprofitable. Importantly, Lincoln Electric was the company that managed facilities e ffectively and eliminated any reduplication. Finally, in the time of global financial constraints, the company was also successful in acquisitions. The policy to acquire assets of companies well established in certain markets has proved to be effective and the company managed to remain the leader in the global market. Works Cited Siegel, Jordan. â€Å"Lincoln Electric.† Harvard Business School (2008): 1-24. Print. This case study on Lincoln Electric was written and submitted by user Jerome Gamble to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Amphoteric Definition and Examples

Amphoteric Definition and Examples An amphoteric substance is one that can act as either an acid or a base, depending on the medium. The word comes from the Greek amphoteros  or amphoteroi, meaning each or both of two and, essentially, either acid or alkaline. Amphiprotic molecules are a type of amphoteric species that either donates or accepts a proton (H), depending on the conditions. Not all amphoteric molecules are amphiprotic. For example, ZnO acts as a Lewis acid, which can accept an electron pair from OH but cannot donate a proton. Ampholytes are amphoteric molecules that exist primarily as zwitterions over a given pH range and have both acidic groups and basic groups. Here are some examples of amphoterism: Metal oxides or hydroxides are amphoteric. Whether a metal compound acts as an acid or a base depends on the oxide oxidation state.Sulfuric acid (H2SO4) is an acid in water but is amphoteric in superacids.Amphiprotic molecules, such as amino acids and proteins, are amphoteric.

List of Elements in the Transition Metal Group

List of Elements in the Transition Metal Group The largest group of elements on the periodic table is that of the transition metals, which is found in the middle of the table. Also, the two rows of elements below the main body of the periodic table (the lanthanides and actinides) are special subsets of these metals. These elements are called transition metals because the electrons of their atoms make the transition to filling the d subshell or d sublevel orbital. Thus, the transition metals are also known as the d-block elements.   Here is a list of elements that are considered to be transition metals or transition elements. This list does not include the lanthanides or actinides, just the elements in the main part of the table. List of Elements That Are Transition Metals ScandiumTitaniumVanadiumChromiumManganeseIronCobaltNickelCopperZincYttriumZirconiumNiobiumMolybdenumTechnetiumRutheniumRhodiumPalladiumSilverCadmiumLanthanum, sometimes (often considered a rare earth, lanthanide)HafniumTantalumTungstenRheniumOsmiumIridiumPlatinumGoldMercuryActinium, sometimes (often considered a rare earth, actinide)RutherfordiumDubniumSeaborgiumBohriumHassiumMeitneriumDarmstadtiumRoentgeniumCopernicium  presumably is  a transition metal. Transition Metal Properties The transition metals are the elements you normally think of when you imagine a metal. These elements share properties in common with each other: They are excellent conductors of heat and electricity.The transition metals are malleable (easily hammered into shape or bent).These metals tend to be very hard.Transition metals look shiny and metallic. Most transition metals are grayish or white (like iron or silver), but gold and copper have colors not seen in any other elements on the periodic table.The transition metals, as a group, have high melting points. The exception is mercury, which is a liquid at room temperature. By extension, these elements also have high boiling points.Their d orbitals become progressively filled as you move from left to right across the periodic table. Because the subshell is not filled, atoms of the transition metals have positive oxidation states and also display more than one oxidation state. For example, iron commonly carries a 3 or 2 oxidation state. Copper may have a 1 or 2 oxidation state. The positive oxidation state means the transition metals typically form ionic or partially ionic compound s. Atoms of these elements have low ionization energies.Transition metals form colored complexes, so their compounds and solutions may be colorful. The complexes split the d orbital into two energy sublevels  so they absorb specific wavelengths of light. Because of the different oxidation states, its possible for one element to produce complexes and solutions in a wide range of colors.Although the transition metals are reactive, they are not as reactive as elements belonging to the alkali metals group.Many transition metals form paramagnetic compounds.

Multinational Enterprises Essay Example | Topics and Well Written Essays - 1250 words

Multinational Enterprises - Essay Example "Culture has a variety of embedded layers. National culture represents only the outermost layer with organizational culture, work culture, regional culture, familial culture, and so on constituting the inner layers." Brannen, M.Y. & Salk, J.E. (1999:34) cited in Beecher & Bird. However, there are much larger issues at stake. The Economic and Social Council of the United Nations requested as early as 1972 that a group of eminent persons be set up to study the role of multinationals and their impact on development especially in developing countries, and their implications for international relations and where necessary for Governments to have access to the information in order to facilitate their sovereign decisions and maybe even international action: Anti-globalisation voices argue that Multinational Enterprises (MNEs) are not concerned with development. MNEs tend to accentuate disparities and inequalities in the absence of proper government policies and social. Further, as their products and services target high net worth individuals, their activities are not sustainable and convey limited benefits to the majority of the indigenous population: "They affect patterns of consumption and the direction of innovation; they orient technological change and investment; and they own or produce most of the basic commodities used in industry and commerce; intentionally or unintentionally, they can affect political processes of both home and host countries" - United Nations (1974:29, 30). Whilst lauding companies like Co-op and Iceland for breaking ranks and working in collaboration with Non Governmental Organisations (NGOs) to put resources into building social enterprises, Roddick (2001) argues that their efforts are still inadequate: "Because the most powerful bodies in the world, the World Trade Organisation, the World Bank and the International Monetary Fund are also the least democratic and inclusive. The result has been a major democratic deficit that threatens the delicate consent that globalization has been able to operate under, and also - as it happens - threatens what progress the NGOs have been able to make." Roddick (2001:14) In contrast, Rugman (2000:5) defines a multinational enterprise as: "a firm with production and/or distribution facilities in two or more countries." He denies the concept of a single global market and posits that the majority of business activity takes place in regional blocks, particularly Japan, North America and the European Union. Rugman gives critics of MNEs short shrift. For example, in reply to a claim that MNEs wield political power, he retorts: "These enterprises are preoccupied with survival, profitability and growth and, in general, are far too busy to deal in any meaningful way with the social, cultural, and related non-economic areas of government activity." (Rugman 2000:6) He goes on to demolish critics of the World Trade O

Global competitiveness of the company Unilever in Pakistan Research Paper

Global competitiveness of the company Unilever in Pakistan - Research Paper Example The government has developed the policies which could keep the costs of production low thereby, providing benefits to private sector. However, legal framework of Pakistan is very weak because of ineffective policies and weak regulatory structures (Asian Development Bank). Infrastructure Resources in Pakistan are limited and the country’s infrastructure needs are massive. It is because of the limited fiscal space and huge gaps in capacity of public sector to develop infrastructure (IPDF). With the increasing multinational companies, a significant development has been observed. However, infrastructure ratings are mixed such as low rank in electric supply and telephone lines and better rank on transport and railways infrastructure (Asian Development Bank). Macro-economy Table shows that GDP growth of Pakistan is 4.1 percent in 2010 as compared to 2.1 percent in 2009. In 2007 the GDP growth rate was 7.0 percent and in next few years it declined significantly which reflects the imp act of global financial crisis. Exchange rate of Pakistan Rupee is Rs.86.21/1$ in 2010 as compared to Rs.60.16/1$ in 2005. It means that Pakistani Rupee has declined significantly against dollar within a period of five years. Inflation has increased from 9.3 percent in 2005 to 12.90 percent in 2010 (Board of Investment: Government of Pakistan). Pakistan economy has faced two major natural disasters in the past few years including massive flooding and earthquake. Because of poor infrastructure and construction, such disasters actually hurt the Pakistan economy. According to CEO, Ehsan Ali Malik, full-year sales target of Unilever declined by 7 percent in Pakistan because of floods (Sharm). Table: Economic Indicators of Pakistan Source:... Global competitiveness of the company "Unilever" in Pakistan Pakistan economy is facing significant challenges because of security concerns and macroeconomic deterioration. Since private sector plays a very critical role in supporting the overall economy therefore, Pakistani government supports and attracts private sector investments. The government has developed the policies which could keep the costs of production low thereby, providing benefits to private sector. However, legal framework of Pakistan is very weak because of ineffective policies and weak regulatory structures. Resources in Pakistan are limited and the country’s infrastructure needs are massive. It is because of the limited fiscal space and huge gaps in capacity of public sector to develop infrastructure (IPDF). With the increasing multinational companies, a significant development has been observed. However, infrastructure ratings are mixed such as low rank in electric supply and telephone lines and better rank on transport and railways infrastructure. Unilever has been pursuing very aggressive marketing strategies. Since company has developed huge range of products and most of the customers are not even aware of the products which belong to company. Therefore, company should develop advertising strategies that promote company image with products and sales should be promoted by attracting the customers to believe in Unilever.

Adult Education Essay Example for Free

Adult Education Essay Adults dont learn in the same way as children do because their personality structure is almost fully developed at that stage in their lives, along with a series of habits and practices that have been acquired during their lifetime. Therefore, the learning process must take into account how an adult perceives not only what is being taught, but also themselves; this includes, but is not limited to: considering their previous learning experiences, considering their temporal perspective especially when it comes to short term application of what is being taught, and matching education to their problems, needs, interests and expectations. The principles of adult education are: 1)Adults will only learn when they want to. Simply put, no adult will learn under pressure. They must be motivated to want to acquire new knowledge or skills that will help them in their work or day-to-day life. Thus, their desire to learn can decrease or increase depending on the approach and methodology that is being used. 2)Adults only really want to learn that which will help them in the short term. Adults will only learn when they feel they need to. Basically, any attained knowledge will only make sense if the adult can see the applicability of what is being learned 3)Adults learn by doing. No adult enjoys being fed vast amounts of theory with little or no practice. As we grow older, we much prefer a hands-on approach to things. The learning will be much more effective if we can take an active role in the learning process. Thus its important to encourage objective discussion both in analyzing the problem and coming up with a solution. 4)Adults will only learn by solving problems they can associate with their reality. They focus on real world problems and practical assimilation of what is being taught. 5)Experience will interfere in adult education. Thus, any new information being presented must be integrated with their own experience. 6)Adults learn better in an informal environment. They require a more relaxed atmosphere; one that will stimulate them to participate, 7)Adults need feedback. its important that learning process provide adults with constructive feedback, through self-evaluation questionnaires and activities. 8)Adults require a variety of teaching methods. The use of audiovisual materials is highly recommended with use of interactive activities such as role-playing, mock classes and presentations from the students.

Its Time for Uniforms in American Schools Essay -- School Uniforms Ed

It's Time for Uniforms in American Schools Works Cited Missing School uniforms have been debated in the public school system for what seem like fifty years. Understand the constructive views that most administrations envision, you start to recognize the goals associated with having students wear them; however, there is a flip side. The unenthusiastic views that are associated with school uniforms present an equally intriguing question. Should schools incorporate them into the curriculum or not? Who opposes it and why it may be used to insure our children’s future. All views will be presented for you to make the decision. Why is this an issue? Well it seems that clothes have become the status maker and not grades, attendance and behavior. They say never judge a book by its cover; however, it seems that in today’s society looks mean everything. A child’s mental demeanor can change with what he/she is wearing. The age-old problem of â€Å" mom I have nothing to wear† has become a burden, even when there is a wardrobe stuffed behind over sprung closet doors. This is the issue. Fashion and the status of a student should not coincide. If anything a student’s statues should be reflected by the grades they receive from class. That should be the only determinant; unfortunately, this is not the case. So what role does various clothes and fashion portray, according to Swain (2002) cloths are used to portray individualism (p53). Individualism is an important feature for a student to possess. But again it seems that individualism can be achieve through other venues. From a teacher†™s stand point the main issue with student wearing uniforms is the impact uniforms can have on behavior and grades. Student’s behaviors can be influenced from a uni... ...mes to there children’s future. With television and the media promoting a way of life that is out of reach for most of the populous, parents need to help there children realize that school is important in obtaining a grasp and gaining that desired future? A proper education and the desire to sacrifice time and the superficial individuality needs to be completed now at a young age. Sacrifices must be made to gain the, now required high school diploma to insure their place in the middle ground of society. The more sacrifices the student learns to make at a young age the better prepared he/she will be for hurtles that one faces in everyday life. With the rise of tabloid television it seems that the â€Å"dumbing of America† has begun. This uniform policy is the first step that needs to be taken to insure the success of our children. Education is the issue here not fashion. It's Time for Uniforms in American Schools Essay -- School Uniforms Ed It's Time for Uniforms in American Schools Works Cited Missing School uniforms have been debated in the public school system for what seem like fifty years. Understand the constructive views that most administrations envision, you start to recognize the goals associated with having students wear them; however, there is a flip side. The unenthusiastic views that are associated with school uniforms present an equally intriguing question. Should schools incorporate them into the curriculum or not? Who opposes it and why it may be used to insure our children’s future. All views will be presented for you to make the decision. Why is this an issue? Well it seems that clothes have become the status maker and not grades, attendance and behavior. They say never judge a book by its cover; however, it seems that in today’s society looks mean everything. A child’s mental demeanor can change with what he/she is wearing. The age-old problem of â€Å" mom I have nothing to wear† has become a burden, even when there is a wardrobe stuffed behind over sprung closet doors. This is the issue. Fashion and the status of a student should not coincide. If anything a student’s statues should be reflected by the grades they receive from class. That should be the only determinant; unfortunately, this is not the case. So what role does various clothes and fashion portray, according to Swain (2002) cloths are used to portray individualism (p53). Individualism is an important feature for a student to possess. But again it seems that individualism can be achieve through other venues. From a teacher†™s stand point the main issue with student wearing uniforms is the impact uniforms can have on behavior and grades. Student’s behaviors can be influenced from a uni... ...mes to there children’s future. With television and the media promoting a way of life that is out of reach for most of the populous, parents need to help there children realize that school is important in obtaining a grasp and gaining that desired future? A proper education and the desire to sacrifice time and the superficial individuality needs to be completed now at a young age. Sacrifices must be made to gain the, now required high school diploma to insure their place in the middle ground of society. The more sacrifices the student learns to make at a young age the better prepared he/she will be for hurtles that one faces in everyday life. With the rise of tabloid television it seems that the â€Å"dumbing of America† has begun. This uniform policy is the first step that needs to be taken to insure the success of our children. Education is the issue here not fashion.

Anthropology: Human and Natural Selection

The chapter 2 in the textbook â€Å"Cultural Anthropology† mentions about the reflection in culture of nonhuman primates onto human’s one. In this chapter, I really impress about the idea â€Å"natural selection†. â€Å"Natural selection is the process by which organism better adapt to the environment reproduce more effectively compared with less well-adapted forms†(â€Å"The evolution of humanity and culture†) The â€Å"natural selection†, for me, is the best explanation for the difference between our modern humans and nonhuman primates. From the beginning, every nonhuman species, including humans, had a common root.However, because of the difference sources of food, they changed their body structures (teeth, intestine) to adapt to their dietary needs. For example, frugivores eat fruits, so their big front teeth make them easily bite foods. On the other hand, folivores have the very strong chewing teeth to help them break leaves into small p ieces, easily to digest because of their richness of cellulose chemical. In the article â€Å"Ancient Genes and Modern Health† written by S. Boyd Eaton and Melvin Konner, they also talk about the concept of â€Å"natural selection† in another way.They discuss about the change in height of ancient human compared to modern humans. According to them, the height of humans changed because of the decrease of protein intake in their dietary pattern. About 30,000 years ago, the average height of men is about 5’9 (177. 1cm), women 5’5 (166. 5cm); compared to modern human nowadays, men average 5’8 (174. 4cm), women 5’4 (163. 4cm). In my opinion, this decrease in height is also a kind of â€Å"natural selection†. Before, human food mostly obtained by foraging. All foods were absolutely savage. They contained higher protein.The more agriculture developed, the less the protein intake in the animal meat was. Therefore, humans obtained less daily pr otein than before. After generations, the human genes tend to â€Å"evolute† to adapt to the new daily protein needs. The new genes made human body structures get smaller. As the result, with smaller bodies, humans needed less protein to maintain the daily activities. In this case, â€Å"natural selection† represents as a primary role in human body form. Next, another idea which I really like is the female role in the ancient sociality.As I mentioned earlier, when human didn’t know anything about agriculture, their food were mostly obtained by foraging. Most women went garaging, while men went hunting. However, because of the limit of hunting weapons, the hunting foods were not enough for the whole sociality. Therefore, women, who the ones gave majority of food, had power in the community. I think by the time women got power, the world was more peaceful. No war, no death, no tear. I believe that the world would be much better in the future if women, again, have the power, have a strong influence in the politic manner on the world.

Is the News a Reliable Source

Reliability of News Introduction Today the world has progressed rapidly. It is all thanks to the media that created the awareness among the individuals and the societies. Media highlights the aspects, which were not existent before. The world has become smaller and smaller and its advancements have been all thanks to the constant alarming of mass media. Despite the fact that news makes the international scenarios and us aware of the local it sometime, become a red devil itself. Discussion News is the source of gathering all the information needed to keep the people up to date with the latest trends and happenings. People now days get access to the news whenever they want. The main sources of tuning to the news include television, radio, newspapers, magazines and more of late the World Wide Web. Even the cellular services are not far behind as they keep people informed while one is away from the above mediums. Therefore, it is not necessary whether you are connected to these mediums or not, you can probably use your cell phone to get the latest updates. News and the media treat all people alike, as it has no personal contacts between the senders and receivers. Most of the times the news media can turn out to be the devil rather than an angel. It is better to say that media manipulates its role in such a way that people might be unable to understand their POV (Paul & Dennis, pp 2-4). Prime example being the terror attacks of 11 September 2001. Many news channels and other media officials highlighted in their own perspective and ways. According to them 9/11, relate with the understanding of current events (Tom, pp 6-7). Others do not even come close to the topic as they think it is useless to talk about what they do not know. The news media creates the doubt of the individuals specially those who suffered the wrath of 9/11 and other similar terrorist activities. Conclusion The days of living like unaware person are no way possible in the modern era. The mainstream media has totally affected the life of individuals by all leaps and bounds. Today no person can think of surviving while the news media is running the show. In the days when internet was not very popular, newspapers were considered as the ultimate source of information. The news is helpful in gaining access to the new and contemporary information regarding lifestyle, sports, entertainment etc. At the same time, they play a negative role towards the psyche of an individual. The news media must play the role both informative and responsible, as there are many who cannot bear the sight of bad news in form of terrorism or other similar news.

7 Heavenly Bodies as Sources of Adjectives

7 Heavenly Bodies as Sources of Adjectives 7 Heavenly Bodies as Sources of Adjectives 7 Heavenly Bodies as Sources of Adjectives By Mark Nichol 1. Earth Through in modern usage our planet’s Latin name, Terra, appears only in science fiction, the adjective terrestrial is often employed to refer to phenomena associated with Earth or with land as opposed to water. It is also the root of extraterrestrial, the term for any (so far conjectural) life-form that does not originate on Earth, or for anything existing or occurring beyond the planet. Terrestrial also refers to the inner planets of the solar system as a category. (See the next entry for the classification for the outer planets.) It can also mean â€Å"mundane,† as does terrene, which has the additional sense of â€Å"earthly.† (Terrene is also a noun referring to the planet or its terrain and that word, like terrarium, also stems from the Latin term terrenum.) 2. Jupiter Jovial means â€Å"jolly, convivial† not traits associated with a god normally generally depicted with a stern visage. However, this is the word medieval astrologers used to describe those characteristics, which they ascribed to the influence on the planet on human behavior. The adjectival form for referring to the god or to the category of gas giants typified by the planet Jupiter is Jovian; this is also the term for referring to the planet’s natural satellites in fact and fiction and to fictional inhabitants. 3. Mars Because of its belligerent-looking red glow, Mars was associated in ancient times with conflict, and the Romans named it after their god of war. The adjective martial (â€Å"martial law,† â€Å"martial arts,† court-martial the hyphen in the last word is a holdover from the term’s French origin) refers to war and fighting. 4. Mercury Someone with an unpredictable or volatile personality is said to be mercurial, thanks to an association with Mercury, the swift messenger of the Latin gods. (The liquid element mercury, also known as quicksilver, was perhaps given that name because of its rapidly free-flowing quality.) But the adjective is also associated with eloquence and ingenuity, as well as larcenous behavior. Why? The god Mercury was considered the protector of thieves as well as merchants and travelers, who would appeal to the deity to favor them with speed. The planet Mercury was so named because of its fast orbital velocity. 5. Moon Like Terra, Luna, the Roman name for the Moon, seems to appear only in science fiction these days. But lunatic, meaning â€Å"foolish† or â€Å"insane,† is common, albeit mostly in the nonclinical sense. (Lunacy, another word for insanity, and the adjectival form derive from the onetime notion that phases of the Moon affect mental instability.) Lunar, however, is the adjectival form for scientific references to Earth’s natural satellite. 6. Saturn The Roman god said to have been the father of Jupiter was associated with traits opposite to those of the scion who usurped his rule; a saturnine person is gloomy, sardonic, and surly, as opposed to the jovial type, though the adjective also has the neutral sense of â€Å"sluggish† and â€Å"serious.† This temperament was said in the Middle Ages to be the influence of the planet farthest from the Sun (or the one believed at the time to be the most remote) and the slowest. But the god was also identified with justice and strength, as well as with agriculture, and later was celebrated in the weeklong winter-solstice feast known as the Saturnalia, when the rules of moral conduct and social status were suspended. That name, with the initial letter lowercased, now refers to any unrestrained merrymaking. 7. Venus A supposed inhabitant of Venus is a Venusian, of course, but another term influenced by the name of the Roman goddess of love and beauty may surprise you. Because of Venus’s association with sex as well as affection and attractiveness, her name was the inspiration for venereal, which means â€Å"relating to sexual pleasure or indulgence† but is almost exclusively employed to refer to sexually transmitted infections or diseases. However, another variation has a more positive association: To venerate is to admire, honor, or respect (the noun form is veneration), and venerable refers to someone or something considered deserving of one of those types of regard. It is also synonymous with sacred and can apply to a person, place, or thing that through age and/or accomplishments earns esteem. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Inquire vs EnquireThe Many Forms of the Verb TO BEOne "L" or Two?

The History and Origins of Candy

The History and Origins of Candy By definition, candy is a rich sweet confection made with sugar or other sweeteners and often flavored or combined with fruits or nuts. Dessert refers to any sweet dish, for example, candy, fruit, ice cream or pastry, served at the end of a meal. History The history of candy dates back to ancient peoples who must have snacked on sweet honey straight from beehives. The first candy confections were fruits and nuts rolled in honey.  Honey was used in Ancient China, Middle East, Egypt, Greece and the Roman Empire to coat fruits and flowers to preserve them or to create forms of candy.   The manufacturing of sugar began during the middle ages and at that time sugar was so expensive that only the rich could afford candy made from sugar. Cacao, from which chocolate is made, was re-discovered in 1519 by Spanish explorers in Mexico. Before the  Industrial Revolution, candy was often considered a form of medicine, either used to calm the digestive system or cool a sore throat. In the Middle Ages, candy appeared on the tables of only the most wealthy at first. At that time, it began as a combination of spices and sugar that was used as an aid to digestive problems. The price of manufacturing sugar was much lower by the 17th century when hard candy became popular. By the mid-1800s, there were more than 400 factories in the United States producing candy. The first candy came to America in the early 18th century from Britain and France. Only a few of the early colonists were proficient in sugar work and were able to provide the sugary treats for the very wealthy.  Rock candy, made from crystallized sugar, was the simplest form of candy, but even this basic form of sugar was considered a luxury and was only attainable by the rich. Industrial Revolution The candy business underwent major changes in the 1830s when technological advances and the availability of sugar opened up the market. The new market was not only for the enjoyment of the rich but also for the pleasure of the working class. There was also an increasing market for children. While some fine confectioners remained, the  candy store  became a staple of the child of the  American working class. Penny candy  became the first material good that children spent their own money on.   In 1847, the invention of the  candy press allowed manufacturers to produce multiple shapes and sizes of candy at once. In 1851, confectioners began to use a revolving steam pan to assist in boiling sugar. This transformation meant that the candy maker didnt have to continuously stir the boiling sugar. The heat from the surface of the pan was also much more evenly distributed and made it less likely the sugar would burn. These innovations made it possible for only one or two people to successfully run a candy business. History of Individual Types of Candy and Desserts Cake mix (commercial) was invented in 1949.Candy CanesCaramel Apple kits were designed by Kraft Foods sales representative, Dan Walker during the 1950s. The origin of Candy Apples is unknown.CheesecakeChocolateChocolate Chip CookiesCracker JackCupcakesFig Newton CookiesFortune Cookies were invented in America in 1918, by Charles Jung.Good and Plenty - On June 12, 1928, the Good and Plenty trademark was registered. Good and Plenty are the brightly colored, candy-coated, licorice candy.Graham CrackersGranola bars were invented by Stanley Mason.Gum - Bubble Gum, Chewing GumHOT ROCKS - On October 17, 1961, HOT ROCKS Candy was trademark registered.Gummie CandyIce CreamJelloLife Savers CandyLollipopsMarshmallows Marshmallow PeepsMoonpiesMMsThe Milky Way bar was invented in 1923 by Frank C. Mars.Popsicle

High School Education in America and China Research Paper

High School Education in America and China - Research Paper Example American education system emphasize on students’ ability more than score whereas Chinese education system focus on student’s own knowledge more than his capabilities. In other words, American high school education system is more flexible than the Chinese educational system. It can give more individual care to the students since it focuses more on individual abilities. Although both China and America learn from other’s strong points to offset their weakness, differences still exist such as time schedule, educational style, and extracurricular activities. Heavy workloads are the major problems in Chinese education. High schools in China expect that there are twenty-five hours a day so that the students can have one more hour to study. Moreover, even Saturdays are working day in Chinese schools. In other words, Chinese students are not getting any opportunity for leisure activities. The over emphasize given to education is actually demotivating Chinese students. During my high school years in China, I could not travel around during school holidays because the school does not give long break time even on holidays. The schools believe that the long time study can help students to improve the skill. However, students need time to take a break. For example, I asked my younger cousin who finished his college entrance examination last month that what was his plan for vacation. He told me that he wants to stay home and seep in order to retrieve those sleep which he lost in the past three years. On the other hand, American high school educational system is giving more freedom to the students. American students are getting enough leisure time for playing, watching television or movies, surfing internet etc. Some American parents are of the view that American school system should follow the Chinese system in order to generate a sense of urgency about education in the minds of students. However, they are forgetting the fact that an external observer cannot judge Chinese education properly. American students have four classes per day and each class is of two hours. Students always do the voluntary labor on Saturdays after the class. Also, school will never construct barriers in front of students during vacation time. Many of the American students do volunteer jobs in order to get college admission without any hassles. Volunteer job is very important for getting admissions in American colleges. Not only the time schedule, but the education style also is different in China and Ame rica. Entwistle (1986) has classified learning into three major categories; deep, surface, and strategic

5 Anthropology Questions At a Page each Essay Example | Topics and Well Written Essays - 1250 words

5 Anthropology Questions At a Page each - Essay Example Therefore, the women who believe in God strongly as the sole provider of the child would voluntarily accept to bear other children. This might be contrary to their ability to take care of the children. New findings have revealed that contemporary women are concerned with the number of children they bear; depending on the responsibility one has (Joralemon 25). Therefore, in using the findings, to improve the quality of the birthing experience for women, they should be advised to give birth to the number of children that they can raise well. When comparing two medical systems, for instance, the American Medical System and the Canadian Medical system, there are specific issues, which the researcher would study. First, the quality of medical care offered at each system is probably the most important issue central to the study (Joralemon 45). The researcher would base his/her recommendations on the number of patients under each system and the morbidity and mortality rates. Essentially, this would give a reflection on the quality of health care that the system guarantees. Secondly, the efficiency with which each system is managed or medical duties executed are also examined, to give an overview of the differences in the method that each uses (Joralemon 52). Also, the nature of responsibility is studied to establish the way the medical staff attends to the patients under each system (Joralemon 59). This criterion of study would help the researcher to know the best medical system and the reasons for this. In studying each medical system, the following steps have to be followed; first, setting of objectives, then methodology of study is clarified. This is followed by data collection and presentation, analysis and making recommendations. The barriers that the researcher is likely to face include lack of corporation from the medical staff,

EXAM PREPARATION (MARKETING RESEARCH) Essay Example | Topics and Well Written Essays - 1500 words

EXAM PREPARATION (MARKETING RESEARCH) - Essay Example For a company that wants to differentiate its existing products or to innovate, the marketing department has to conduct exploratory research. With this research design, the marketing department will see how its customers respond to these new products in terms of their attitudes to buy these products or their feedback about its features, quality and utility etc. Most innovative firms such as Apple, Microsoft, Cisco, Vodafone etc almost always used exploratory research design to further discover new ideas. Apple Inc used exploratory research to develop iPod, by learning about how consumers wanted a portable device that could play favorite songs with increased volume quality and with ample storage capacity. Exploratory marketing research can help the researcher identify strategic management practices, financial or auditing approaches, marketing opportunities that may lead the company to achieve competitive advantage etc. Basically, the exploratory research is to provide the researcher w ith preliminary information about the problem or the opportunity to be studied. Descriptive research design attempts to obtain data that can describe the characteristics of the topic of interest in the research. Descriptive research is mainly designed to help the researcher to determine the frequency with which some incident occurs or to determine the relationship between two variables. This type of research is relatively rigid in nature, because the researcher assumes certain underlying characteristics of the market or he has some precise question of the statement of the research. Marketing management of a company may have to study about seasonal trends that affect their marketing. Descriptive research is the appropriate design for this type of research. Descriptive research is frequently used by companies to segment the potential market. With segmentation, the marketer initially identifies

Alcohol Problems And Law In The Uk Criminology Essay

Alcohol Problems And Law In The Uk Criminology Essay Alcohol has been associated with numerous health and social problems for centuries but it is only in recent years that the extent of such problems has been quantified. According to World Health Organisation it is estimated that alcohol is the fourth leading risk factor for death and disability globally, almost at par with tobacco. The UK has one of the biggest alcohol problems in Europe. New and significant changes in drinking patterns have developed in Britain over the last twenty years, leading to growing concerns that we are placing our health and well being at greater risk of harm from alcohol. The creation of a culture of drinking to get drunk or binge drinking is seen as the most significant causal factor of alcohol dependency and alcohol fuelled crimes  [5]  . Crime committed by drunken individuals is an ongoing serious problem for not only the police, but for the public and victims who have to deal with the sometimes terrible consequences of offenders who commit crimes wh ilst under the influence of alcohol. For a number of years it has been a well known belief that alcohol is a major trigger in a lot of crimes that have been committed in England and Wales. Nevertheless it cannot be said that every person who drinks alcohol in an irresponsible manner will go on to commit a criminal offence as latest figures have proven that alcohol related crime is committed by a small minority of those people who consume alcohol irresponsibly  [6]  . The link between alcohol and crime has been greatly documented over the years  [7]  . Many believe that the potential consequences of intoxication such as heightened levels of aggression, and impaired cognitive functioning, may be risk factors in experiences of crime and disorder, whether in relation to being a victim or a perpetrator  [8]  . Alcohol dependant people are over represented in prison populations all over England and Wales compared with the general population  [9]  . There are also a growing proportion of alcohol dependant offenders who have committed crime whilst under the influence of alcohol, which in turn leads to numerous reports that alcohol clearly seems to be a strong causative factor in a huge number of crimes committed against the person  [10]  . The Criminal Justice System in England and Wales is very much burdened with alcohol related crime. It is estimated that these crimes cost the UK between  £8 and 13 billion pound per year  [11]  . The costs include Cost to the Criminal Justice System  £1.8 billion Costs to services as consequence of alcohol related crime  £3.5 billion Costs to services in anticipation of alcohol related crime  £1.5 billion Human costs of alcohol related crime  £4.7 billion  [12]  . The Licensing Act 2003 which came into force at the end of November 2005 abolished set licensing hours in England and Wales  [13]  . The overall aim of the Licensing Act 2003 was to liberalise a rigid system whilst reducing the problems of drinking and disorder associated with a standard closing time  [14]  . It was also hoped that the Licensing Act 2003 coupled with other government initiatives would help to bring about a more benign drinking culture  [15]  . The Licensing Act 2003 has been the subject of much controversy  [16]  . Although its aim was specifically to address problems associated with late night drinking, in the run up to implementation it was presented by some of the media drunkards charter, whereby alcohol would be on sale 24 hours a day  [17]  . The major concern by the public and the police was that it would have a major effect on crime and disorder  [18]  . The Licensing Act 2003 passed on more responsibilities to the local authorities, also replacing the statutory licensing hours with opening hours set locally through the conditions of individual licenses  [19]  . The new licensing authorities were expected to grant the licenses requested by licensees; unless it was proven that the Acts four objectives were not being promoted  [20]  . The four objectives are The prevention of crime and disorder Public safety The prevention of public nuisance The protection of children from harm  [21]  . It became obvious and understandable that most of the general public were not in favour of the new licensing hour, and were fearful of the impact it would have not just on themselves, but on their communities and towns. During the first year after the Act  [22]  came into force, they seemed to be hardly any change in alcohol related offences, Murder, manslaughter, and serious wounding had fallen by 5 percent over the evening and night time periods in the twelve months after the Licensing Act 2003 came into force  [23]  . However there was an increase in the small numbers of these crimes happening between 3am and 6am  [24]  . The category of offences which included less serious offences of wounding and assaults with no injury rose from November 2004 until November 2005  [25]  . Offences of harassment showed a steady increase from November 2004 until November 2005 and then plateaued  [26]  . Criminal damage offences fell by 1 percent in the year after the change   [27]  . However whilst there was larger falls in the number of offences during the daytime, there was a 2 percent increase during the evening and night time periods which amounted to a 14 percent increase  [28]  . However there was another report by The Home Office compared the data from 30 different police forces between November 2005 to December 2006 to see again how the Licensing Act 2003 had affected crime and disorder  [29]  . The results were; A 1% rise in the overall number of violent crimes, disorder and criminal damage incidents occurring between 6pm and 6am A 22% rise between 3am and 6am in the 3 month period after the law had changed A 25% increase in serious violent crimes committed between 3am and 6am  [30]  . There were many qualitative interviews conducted by Home Office researchers of licensing authority staff and those from responsible authorities were fairly consistent: most respondents described problems of crime and disorder associated with the night time economy as stable or declining  [31]  . However most reported that this was nothing to do with the changes brought about by the Licensing Act 2003  [32]  . Unless every police station completed a report on the exact alcohol related crime figures since the Licensing Act 2003 came into force then the impact remains vague. Since the Act  [33]  came into force, the pressure of many police officers has increased, mainly because people are getting drunk at all different times of the day and night, therefore the police are dealing with drunk people and alcohol related crimes for longer periods of time, due to bars and clubs being open for longer hours. The Licensing Act 2003 was intended to make it easier for responsible authorities and local residents to call for the local authority to review a licence  [34]  . Between April 2006 and March 2007 ninety two licences were revoked  [35]  . In 2007 the government introduced some strategies and guidance; safe, sensible and social, for help in trying to reduce alcohol related crime  [36]  . The strategy endeavoured to deliver three important points; To ensure that the laws and licensing powers in the UK help to protect young people and bear down on irresponsibly run premises, and are being used widely and effectively (Enforcement) To promote an environment which encourages sensible drinking through investment in better information and communications (Education and Prevention) To ensure that there is a greater focus on the minority of drinkers who cause or experience most harm to themselves, their communities and their families (Treatment and Aftercare)  [37]  . Although other legislation has been introduced to help assist the police in their aim to reduce alcohol related crime, for example; penalty notices for disorder, drinking banning orders, directions to leave and licensed premises closure orders, it is more resources that are needed to help reduce alcohol fuelled crime  [38]  . Although the police have had increased powers to deal with drunken offenders, they still cannot seem to decrease the amount of alcohol related crime  [39]  . In 2006 the Violent Crime Reduction Act was introduced, which introduced new measures to ensure that police and local communities have the powers they need to tackle violent crimes including alcohol related crime  [40]  . However this did not seem to have a positive effect on crime reduction either. Many offenders of alcohol related crime do not seem to be habitual offenders; many will have only one encounter with the criminal justice system  [41]  . However some offenders are arrested repeatedly for alcohol related offences. Mechanisms for identifying why they reoffend and referring them for help are haphazard, meaning that they continue offending to their own detriment and that of society, whilst also taking up criminal justice resources  [42]  . With pubs and bars open for longer hours during the day and night then this cannot be helpful in any way to help reduce the crime rate fuelled by alcohol. Many have argued that the alcohol industry has a vital role in helping to prevent and tackle the harms caused by alcohol misuse  [43]  . However many would also agree with the fact that the alcohol industry do not do enough to try and help reduce alcohol related crime. Many different organisations can be classed as being responsible for reducing crime, including the offe nder himself and his family, however the alcohol industry are in control of how they advertise their alcohol, how it is packaged and how it is promoted. The alcohol industry should be working hard to help and if this means going beyond their statutory responsibilities then so be it. Since 2006 the challenge 21 scheme has been fairly successful in raising awareness among publicans and their staff of the need to be vigilant in preventing underage sales  [44]  . Pubs are now turning away over one million underage customers each month who, when challenged were unable to provide acceptable proof of their age, this clearly indicates that the trade is making a bigger effort to enforce the law and prevent under age sales of alcohol  [45]  . Challenge 25 gives more staff a wider margin of protection, as if the customer looks under 25 then the staff can ask for proof that they are over 18. In 2009 Britains drink industry announced a one million social marketing campaign aimed at encou raging more responsible drinking amongst young adults and shifting attitudes towards drunkenness  [46]  . Supermarkets are also a contributing factor towards alcohol related crime due to their ability to sell alcohol at hugely reduced costs. Bars and clubs have to sell alcohol at a certain price, however supermarkets can afford to lower the price of alcohol, and nearly every supermarket has numerous offers on their alcohol, for example, 3 bottles of wine for  £10 and numerous cans of lager for a low price. Therefore many people are drinking more at home, and many people are also drinking more before going out due to the low prices in supermarkets. Statistics in 2010 show that; 7,800 premises have 24 hour licenses, of which; 4,400 are hotel bars 1,700 are supermarkets or shops 1,000 are pubs, bars and nightclubs 800 are other premises  [47]  . The above statistics have been a concern for the police and the general public. Previous to the Licensing Act 2003 most of the above establishments shut at 11pm, this in fact meant that there was a rise in assaults and antisocial behaviour because people were fighting and arguing as they were leaving the bars and clubs  [48]  . However with 24 hour licenses in place, brawls and fighting are not just happening at 11pm, they are happening at all hours of the day and night. Therefore alcohol consumption seems to have risen since the introduction of the Licensing Act 2003. The government claimed that the Licensing Act 2003 would help to reduce binge drinking as well as alcohol related crime. This seemed quite an absurd and unlikely claim, due to the face that for people that want to binge drink, bars and clubs will be open longer. With bars and clubs staying open for longer periods of time, then people are no less likely to binge drink than before the Licensing Act 2003 came into force. An array of modern alcohol products and marketing strategies are especially designed to encourage and exploit the binge drinking culture  [49]  . A large segment of the pub sector appears to operate on the basis of pack them in, get them drunk, and chuck them out  [50]  . Speed drinking bars have also become very popular with binge drinkers, with a lot of bars now charging only  £15.00 for unlimited alcohol all night  [51]  . However in 2009 there were strict conditions included in a new mandatory code on alcohol sales launched for consultation by Home Sec retary at the time Jacqui Smith  [52]  . Therefore these drink all you want promotions were banned. More and more young people are being targeted to drink alcohol every year. Alcohol industries have even admitted that they have to now compete with any other psychoactive products, hence the developments such as; Inventing a new range of designer drinks to appeal specifically to young people Increasing the strength of alcohol products targeted at the young Marketing alcohol to young people on the basis of its psychoactive properties and hedonistic appeal  [53]  . There seems to be nothing whatsoever in the above to justify regarding the abolition of fixed closing times as a key mechanism for reducing binge drinking  [54]  . Longer drinking hours has in fact given the binge drinking pattern of consumption more scope and encouragement  [55]  . However the government have been known to disagree with the above statement. The government have claimed that since the Licensing Act 2003 came into force, binge drinking has reduced considerably. The governments claims are completely unqualified  [56]  . There is no evidence to prove their claim, and is ironic for the government to claim such things with no evidence, especially as they state that one of the basic requirements for of the national harm reduction strategy is that it will be evidence based  [57]  . Recent surveys of young adults aged between 18 and 24 concluded that a big percentage of them had committed a crime in the twelve months previous due to having been binge drinking at the time of the offence. The survey also found that young adults who got very drunk at least once a week were almost seven times as likely to admit to criminal damage, five times as likely to admit to fighting, and four times as likely to become involved in an argument than those who got drunk less than once a month  [58]  . Prevention of alcohol related crime over the past decade has been somewhat confusing and misguided as to the actual help and effect on the overall decrease in the problem that it has. People drink alcohol for many different reasons; clinical professionals have often been in disagreement with each other of how to tackle alcohol related crimes. For many individuals there are underlying problems that lead someone to alcohol, and that leads someone to be alcohol dependant. The government seem to be very quick at placing the blame on others apart from themselves. Since the Licensing Act 2003 the NHS has seen a lot more admissions of patients with serious problems from drinking too much alcohol whether it is from assaults or from liver disease and other physical illnesses from alcohol. The government have done absolutely nothing over the past few years to make alcohol drinks less affordable. Alcohol is more widely available and cheaper than it has been since the 1970s  [59]  . The purc hase of alcoholic drinks by UK households has risen ten percent in a year. In the last decade there has been a fifty percent increase of people drinking at home; this is an awful lot of drinking for children to be witnessing  [60]  . Alcohol is now even stronger than it used to be. Surely one would ascertain that if the price of alcohol rose then this would help in decreasing alcohol related offences. Alcohol companies could actually do extra in helping the government to control and decrease the problems when dealing with alcohol and its ever growing increase in younger people seeing alcohol as escapism but not realising the risks and consequences that alcohol can have on their body, mind and life. The alcohol firms did come to some kind of agreement with the government a few years ago in which they said that by the end of 2008 they would label the majority of alcohol drinks with information about the number of units contained in the drink, the recommended sensible drinking guid elines for men and women, and the website address for the drinkaware trust  [61]  . However very few companies complied with this, and just 50 percent of all drinks actually carry any warnings  [62]  . However it has to be recognised that more and more adverts are appearing on our television screens each year regarding the dangers of drinking too much alcohol. Nearly every advert that advertisers alcohol has a warning and the name of the drinkaware website on the screen; this is a good improvement over the last few years. Preventing alcohol related crime is also an ongoing problem for the police. Whilst alcohol related health and social problems amongst youths are increasing internationally, both consumption and associated harms are particularly high in British youths  [63]  . Alcohol related crime is also taking the police away from dealing with more serious crimes. The British youths of today are consuming alcohol more frequently than any other generation. Binge drinking and peer group pressure are amongst the main concerns for schoolchildren. Most youths and unfortunately children are drinking in public places, for example, street corners and parks, outside youth clubs and even in their own homes. With habits and pressures like these there is a high rise in the amount of acute violence and long term alcohol dependence  [64]  . In a statement made by a chief inspector of a police station in London, it was stated that the police concern is that there are already too many people leaving licens ed premises, particularly after 1.00am, and any more will place a burden on the area and add to the existing crime and disorder  [65]  . Since this statement was made it appears that problems of drunkenness, crime and disorder have increased in the West end of London as hours of trading have been extended  [66]  . An analysis of the criminal offences in relation to licensed premises in West End Central found that in 2000 the peak time for violent offences was 1.00am, and the report concluded that the crime in and around the direct vicinity of licensed premises is occurring at later hours due to the extended licensing hours  [67]  . The evaluation of the Home Office report clearly indicates that the impact of the Act in its first year of operation brought fewer problems than were feared by pessimists, and fewer benefits than expected by optimists  [68]  . There are three explanations for the findings; one is that the new licensing regime has not significantly changed patterns of drinking; the second is that there have been significant changes to drinking patterns, but that these changes have not led to more crime and disorder; the third is that extraneous factors have had a bigger impact than the changes to licensing hours  [69]  . The UK has witnessed significant alcohol cultural changes over the last decade. Young women are especially drinking more, and binge drinking seems to be a popular pastime for the youngsters of today. It is a major fear when teenagers are beginning their drinking careers at increasingly younger ages. Ten years ago it was the age range of 15 to 16 year olds that were drinking alcohol frequently, now figures have shown that children as young as 9 and 10 are being introduced to alcohol, and are also drinking twice the amount that younger people drank ten years ago. Alcohol fuelled domestic violence seems to have been overlooked by the crime statistics in every year since the Licensing Act 2003 came into force because when domestic violence through alcohol is reported, it is not classed as a alcohol related crime  [70]  . Alcohol is one of the main factors that contribute to domestic violence. It is extremely obvious that more needs to be done to achieve a vast reduction in alcohol re lated crime. The government have set out various conditions and legislation but it seems that the alcohol industry and supermarkets are not one hundred percent in favour of making our streets much safer by helping to reduce alcohol fuelled crime. Therefore if we as a country are sincere in wanting to reduce alcohol related crimes then perhaps a more tactical effect would be best achieved by starting with the businesses that are accountable for supplying alcohol to the public. Many bars and nightclubs sell soft drinks, water and non alcoholic beverages; however it is normally the case that soft drinks are more expensive than the alcoholic drinks. People who commit crimes whilst drunk are more often than not in need of help or counselling for their excessive drinking. This kind of help is never easy to achieve, and with most perpetrators of crime leaving the police station with just a warning then is it any wonder that they are most likely going to commit another crime once they have had some more alcohol. Harsher penalties should be given. In recent years numerous young adults have been interviewed about what their view is on how alcohol related crime can be decreased. The majority of the individuals stated that more should be done to try and moderate consumption of alcohol; however nobody can force someone to stop drinking. Many suggestions centred on licensed premises and what could be done within them to discourage excessive drinking and promote more moderate drinking  [71]  . Bar staff should perhaps be trained more effectively so that they know when someone has had enough alcohol therefore discouraging the person to not drink anymore. With more and more premises every year opening for longer hours it seems that people are being tempted to drink more. Non-alcoholic drinks should certainly cost less than alcoholic drinks. It seems that every year bars and clubs are offering new promotions to encourage people to drink more, alcoholic drinks such as shots are the new craze at the moment, and are normally fairly cheap to buy if not free with your first drink.. With information such as this then there is nothing to suggest that the Licensing Act 2003 has had any positive impact on helping to reduce the crimes that are committed whilst people are under the influence of alcohol. Prevention is paramount; therefore educating children in secondary schools of the dangers of consuming alcohol should be of major importance  [72]  . Many schools educate youngsters about the dangers of taking drugs, so why doesnt educating children of the risks caused by drinking alcohol taking place in our schools  [73]  . Alcohol did not seem to be a major problem regarding crime over ten years ago. The odd fight or criminal damage was sometimes fuelled by alcohol but there was not as near the problems our country has today. Many people are still of the opinion that the Licensing Act 2003 was completely non affective and that the government really need to readdress certain issues regarding the alcohol industry, so that maybe our drinks culture would not be so appealing  [74]  . Not every individual who consumes alcohol can be convinced to drink less, however if tougher sentences were given for the perpetrators of alcohol related crime then maybe this would make the offender think twice before having that next drink. total words 3968

The Persian Gulf War Was NOT Iraqs Fault :: essays research papers fc

At 2:00 A.M. (local time) on August second 1990, Saddam Hussein sent the Iraqi military across the border into Kuwait, and sparked a war whose repercussions are still being felt. Today what eventually became known as the Persian Gulf War, featured the largest air operation in history; and a senseless destruction paralleled only to Danzig or Hiroshima. Even though Saddam was the one who physically invaded Kuwait, is balking at United Nations resolutions, and is generally known as a tyrant. He should not be destroyed . The Gulf War was nothing more than the United States attempting to establish, as former President Bush so aptly termed, the â€Å"New Order†. The United States supported Saddam Hussein and the Ba’ath regime prior to the Kuwaiti invasion. They even gave Saddam a â€Å"Green Light† to go ahead and invade. If Saddam were to leave power Iraq would either be plunged into a Lebanon style civil war or face another ruler no better than Saddam himself. The United States is contemplating another invasion of Iraq, however it is having a difficult time of gaining support of the Arab countries. While many people in this country believe Saddam Hussein should be destroyed, that he is a totalitarian dictator and gross human rights violator. He is, in fact, a stabilizing force in his country and the Middle-East, standing up to the only remaining superpower. The consensus currently prevalent in this country is that Saddam Hussein, the leader of Iraq, is a totalitarian dictator, thirsty for blood and prestige, who seems dedicated to disobeying the United States. It would seem Iraq is intent on keeping United Nation inspectors out of its own country, although technically â€Å"Iraq barred only American members of the inspection teams from carrying on their work†(Nelan 54). The Iraqi â€Å"Dictator† seems to have decided he would rather be bombed than inspected. He apparently has no regard for the international community, and yet still wants them to lift sanctions. Also the Iraqi: â€Å"government stopped Ritter from investigating sensitive sites, calling him a spy and complaining that his team was too ‘Anglo-American’... the Iraqis also revealed Ritter was looking for evidence Iraq tested chemical and biological weapons on humans - charge Baghdad called ‘a shear lie’† (Watson 34). Those reports of human testing are obviously false. â€Å"[E]ven Saddams strongest foes, including the C.I.A. seems to doubt them(Watson 34)†. In fact, the only testing done by Iraq was on dogs. There were no inspectors around when the U.S. committed the crimes at Tuskegee, or when hundreds of servicemen were exposed to radiation during the atomic tests in the sixties. The Iraqi â€Å"dictator† has stayed in power for some 6 years since sanctions were imposed.

Pricing Strategies Essay

Definition Pricing is a powerful element of a small business’s marketing strategy. The pricing structure of your products and services, and how it relates to your competitors’ pricing strategies and the expectations of consumers, play an important role in creating an image for your company and establishing a specific customer base. An analysis of pricing strategy reveals that companies have a range of options in their pricing toolkit they can use to augment their marketing initiatives. Pricing strategy refers to method companies use to price their products or services. Almost all companies, large or small, base the price of their products and services on production, labor and advertising expenses and then add on a certain percentage so they can make a profit. There are several different pricing strategies, such as penetration pricing, price skimming, discount pricing, product life cycle pricing and even competitive pricing. Different Types of Pricing Strategies Penetration Pricing A small company that uses penetration pricing typically sets a low price for its product or service in hopes of building market share, which is the percentage of sales a company has in the market versus total sales. The primary objective of penetration pricing is to garner lots of customers with low prices and then use various marketing strategies to retain them. For example, a small Internet software distributor may set a low price for its products and subsequently email customers with additional software product offers every month. A small company will work hard to serve these customers to build brand loyalty among them. Price Skimming Another type of pricing strategy is price skimming, in which a company sets its prices high to quickly recover expenditures for product production and advertising. The key objective of a price skimming strategy is to achieve a profit quickly. Companies often use price skimming when they lack financial resources to produce products in volume, according to the article â€Å"Pricing Strategy† at NetMBA.com. Instead, the company will use the quick spurts of cash to finance additional product production and advertising. Product Life Cycle Pricing All products have a life span, called product life cycle. A product gradually progresses through different stages in the cycle: introduction, growth, maturity and decline stages. During the growth stage, when sales are booming, a small company usually will keep prices higher. For example, if the company’s product is unique or of higher quality than competitive products, customers will likely pay the higher price. A company that prices its products high in the growth stage also may have a new technology that is in high demand. Competitive-Based Pricing There are times when a small company may have to lower its price to meet the prices of competitors. A competitive-based pricing strategy may be employed when there is little difference between products in an industry. For example, when people purchase paper plates or foam cups or a picnic, they often shop for the lowest price when there is minimal product differentiation. Consequently, a small paper company may need to price its products lower or lose potential sales. Temporary Discount Pricing Small companies also may use temporary discounts to increase sales. Temporary discount pricing strategies include coupons, cents-off sales, seasonal price reductions and even volume purchases. For example, a small clothing manufacturer may offer seasonal price reductions after the holidays to reduce product inventory. A volume discount may include a buy-two-get-one-free promotion. Cost-Plus pricing Cost-plus pricing is the simplest pricing method. The firm calculates the cost of producing the product and adds on a percentage (profit) to that price to give the selling price. This method although simple has two flaws; it takes no account of demand and there is no way of determining if potential customers will purchase the product at the calculated price. This appears in two forms, full cost pricing which takes into consideration both variable and fixed costs and adds a percentage as markup. The other is direct cost pricing which is variable costs plus a percentage as markup. The latter is only used in periods of high competition as this method usually leads to a loss in the long run. Limit pricing A limit price is the price set by a monopolist to discourage economic entry into a market, and is illegal in many countries. The limit price is the price that the entrant would face upon entering as long as the incumbent firm did not decrease output. The limit price is often lower than the average cost of production or just low enough to make entering not profitable. The quantity produced by the incumbent firm to act as a deterrent to entry is usually larger than would be optimal for a monopolist, but might still produce higher economic profits than would be earned under perfect competition. The problem with limit pricing as a strategy is that once the entrant has entered the market, the quantity used as a threat to deter entry is no longer the incumbent firm’s best response. This means that for limit pricing to be an effective deterrent to entry, the threat must in some way be made credible. A way to achieve this is for the incumbent firm to constrain itself to produce a certain quantity whether entry occurs or not. An example of this would be if the firm signed a union contract to employ a certain (high) level of labor for a long period of time. In this strategy price of the product becomes the limit according to budget. Loss leader A loss leader or leader is a product sold at a low price (i.e. at cost or below cost) to stimulate other profitable sales. This would help the companies to expand its market share as a whole. Market-oriented pricing Setting a price based upon analysis and research compiled from the target market. This means that marketers will set prices depending on the results from the research. For instance if the competitors are pricing their products at a lower price, then it’s up to them to either price their goods at an above price or below, depending on what the company wants to achieve. Price discrimination Price discrimination is the practice of setting a different price for the same product in different segments to the market. For example, this can be for different classes, such as ages, or for different opening times. Premium pricing Premium pricing is the practice of keeping the price of a product or service artificially high in order to encourage favorable perceptions among buyers, based solely on the price. The practice is intended to exploit the (not necessarily justifiable) tendency for buyers to assume that expensive items enjoy an exceptional reputation, are more reliable or desirable, or represent exceptional quality and distinction. Predatory pricing Predatory pricing, also known as aggressive pricing (also known as â€Å"undercutting†), intended to drive out competitors from a market. It is illegal in some countries. Contribution margin-based pricing Contribution margin-based pricing maximizes the profit derived from an individual product, based on the difference between the product’s price and variable costs (the product’s contribution margin per unit), and on one’s assumptions regarding the relationship between the product’s price and the number of units that can be sold at that price. The product’s contribution to total firm profit (i.e. to operating income) is maximized when a price is chosen that maximizes the following: (contribution margin per unit) X (number of units sold). Psychological pricing Pricing designed to have a positive psychological impact. For example, selling a product at $3.95 or $3.99, rather than $4.00. There are certain price points where people are willing to buy a product. If the price of a product is $100 and the company prices it as $99, then it is called psychological pricing. In most of the consumers mind $99 is psychologically ‘less’ than $100. A minor distinction in pricing can make a big difference is sales. The company that succeeds in finding psychological price points can improve sales and maximize revenue Dynamic pricing A flexible pricing mechanism made possible by advances in information technology, and employed mostly by Internet based companies. By responding to market fluctuations or large amounts of data gathered from customers – ranging from where they live to what they buy to how much they have spent on past purchases – dynamic pricing allows online companies to adjust the prices of identical goods to correspond to a customer’s willingness to pay. The airline industry is often cited as a dynamic pricing success story. In fact, it employs the technique so artfully that most of the passengers on any given airplane have paid different ticket prices for the same flight. Price leadership An observation made of oligopolistic business behavior in which one company, usually the dominant competitor among several, leads the way in determining prices, the others soon following. The context is a state of limited competition, in which a market is shared by a small number of producers or sellers. Target pricing Pricing method whereby the selling price of a product is calculated to produce a particular rate of return on investment for a specific volume of production. The target pricing method is used most often by public utilities, like electric and gas companies, and companies whose capital investment is high, like automobile manufacturers. Target pricing is not useful for companies whose capital investment is low because, according to this formula, the selling price will be understated. Also the target pricing method is not keyed to the demand for the product, and if the entire volume is not sold, a company might sustain an overall budgetary loss on the product. Absorption pricing Method of pricing in which all costs are recovered. The price of the product includes the variable cost of each item plus a proportionate amount of the fixed costs and is a form of cost-plus pricing High-low pricing Method of pricing for an organization where the goods or services offered by the organization are regularly priced higher than competitors, but through promotions, advertisements, and or coupons, lower prices are offered on key items. The lower promotional prices are designed to bring customers to the organization where the customer is offered the promotional product as well as the regular higher priced products. Premium decoy pricing Method of pricing where an organization artificially sets one product price high, in order to boost sales of a lower priced product. Marginal-cost pricing In business, the practice of setting the price of a product to equal the extra cost of producing an extra unit of output. By this policy, a producer charges, for each product unit sold, only the addition to total cost resulting from materials and direct labor. Businesses often set prices close to marginal cost during periods of poor sales. If, for example, an item has a marginal cost of $1.00 and a normal selling price is $2.00, the firm selling the item might wish to lower the price to $1.10 if demand has waned. The business would choose this approach because the incremental profit of 10 cents from the transaction is better than no sale at all. Value-based pricing Pricing a product based on the value the product has for the customer and not on its costs of production or any other factor. This pricing strategy is frequently used where the value to the customer is many times the cost of producing the item or service. For instance, the cost of producing a software CD is about the same independent of the software on it, but the prices vary with the perceived value the customers are expected to have. The perceived value will depend on the alternatives open to the customer. In business these alternatives are using competitors software, using a manual work around, or not doing an activity. In order to employ value-based pricing you have to know your customer’s business, his business costs, and his perceived alternatives. Pay what you want Pay what you want is a pricing system where buyers pay any desired amount for a given commodity, sometimes including zero. In some cases, a minimum (floor) price may be set, and/or a suggested price may be indicated as guidance for the buyer. The buyer can also select an amount higher than the standard price for the commodity. Giving buyers the freedom to pay what they want may seem to not make much sense for a seller, but in some situations it can be very successful. While most uses of pay what you want have been at the margins of the economy, or for special promotions, there are emerging efforts to expand its utility to broader and more regular use. Freemium Freemium is a business model that works by offering a product or service free of charge (typically digital offerings such as software, content, games, web services or other) while charging a premium for advanced features, functionality, or related products and services. The word â€Å"freemium† is a portmanteau combining the two aspects of the business model: â€Å"free† and â€Å"premium†. It has become a highly popular model, with notable success. Odd pricing In this type of pricing, the seller tends to fix a price whose last digits are odd numbers. This is done so as to give the buyers/consumers no gap for bargaining as the prices seem to be less and yet in an actual sense are too high, and takes advantage of human psychology. A good example of this can be noticed in most supermarkets where instead of pricing at $10, it would be written as $9.99. This pricing policy is common in economies using the free market policy. Decoy pricing Method of pricing where the seller offers at least three products, and where two of them have a similar or equal price. The two products with the similar prices should be the most expensive ones, and one of the two should be less attractive then the other. This strategy will make people compare the options with similar prices, and as a result sales of the most attractive choice will increase. Conclusion Pricing strategies for products or services encompass three main ways to improve profits. These are that the business owner can cut costs or sell more, or find more profit with a better pricing strategy. When costs are already at their lowest and sales are hard to find, adopting a better pricing strategy is a key option to stay viable. Merely raising prices is not always the answer, especially in a poor economy. Many businesses have been lost because they priced themselves out of the marketplace. On the other hand, many business and sales staff leave â€Å"money on the table†. One strategy does not fit all, so adopting a pricing strategy is a learning curve when studying the needs and behaviors of customers and clients. Bibliography 1. The Strategy and Tactics of Pricing: A Guide to Growing More Profitably by Thomas Nagle 2. Power Pricing: How Managing Price Transforms the Bottom Line by Robert J. Dolan 3. http://sixrevisions.com/project-management/pricing-strategies-research/ 4. http://entrepreneurs.about.com/od/salesmarketing/a/pricingstrategy_2.htm